How we handle your data

Overview

This policy explains how FUSE collects and uses personal information submitted through the waitlist form. We only collect the information needed to manage the waitlist and contact you about FUSE updates.

Information we collect

• Full name
• Email address
• Main interest message
• Consent records (time, policy version)
• Technical logs used for security and troubleshooting

How we use your information

• To confirm your waitlist request and share launch updates.
• To understand interest trends and improve the product experience.
• To keep our services secure and prevent abuse.

Legal bases (UK GDPR and EU GDPR)

We rely on your consent to contact you about FUSE updates. We also process limited technical data under our legitimate interests to protect the site and prevent fraud.

US privacy disclosures

We do not sell personal information. Where applicable (including California), you may request access, correction, or deletion of your information, and you may opt out of certain processing.

Cookies and Similar Technologies

We use cookies and similar technologies to enhance your experience, remember your preferences, and understand how visitors interact with our website. You can manage your cookie preferences at any time by clicking "Cookie Preferences" in the footer or by using our cookie settings panel.

Types of Cookies We Use

Strictly Necessary (Always Active)

These are essential for the website to function properly. They include authentication tokens for secure access, security tokens to protect against attacks, and consent preferences to remember your cookie choices. These cannot be disabled as they are required for basic site functionality.

Analytics & Performance

With your consent, we use Vercel Web Analytics to understand how visitors interact with our website. This helps us improve user experience and site performance. Vercel Analytics is privacy-focused and does not use cookies that track you across other websites. Data collected includes page views, device type, and general performance metrics. No personally identifiable information is collected by analytics.

• Vercel Analytics: Anonymous page view analytics (session-based)

Functional

With your consent, we store preferences like your dashboard layout settings and theme choices in your browser's local storage. This data stays on your device and is not transmitted to our servers.

Marketing & Advertising

We do not currently use marketing or advertising cookies. If we introduce these in the future, we will update this policy and request your consent.

Your Cookie Choices

When you first visit our site, you will see a cookie consent banner allowing you to:

• Accept all cookies
• Reject non-essential cookies
• Customize your preferences for each category

You can change your preferences at any time by clicking "Cookie Preferences" in the website footer or clicking here.

Regional Compliance

UK & EU (GDPR): We obtain your consent before setting non-essential cookies, as required by the General Data Protection Regulation and the Privacy and Electronic Communications Regulations (PECR).

California (CCPA/CPRA): We do not "sell" or "share" your personal information as defined under California law. You may opt out of analytics tracking through our cookie preferences.

Other US States: We comply with applicable state privacy laws including Virginia CDPA, Colorado CPA, Connecticut CTDPA, and similar regulations.

Sharing and storage

We use Vercel to host this site and Vercel Blob storage to store waitlist submissions. Your data may be stored with non-guessable identifiers and accessed only by authorised admins. Your data may be processed in the UK, EU, and US. When data is transferred internationally, we use appropriate safeguards.

Retention

We keep waitlist data until it is no longer needed for the launch or you request deletion.

Your rights

Depending on your location, you may have the right to access, correct, delete, or receive a copy of your personal data, and to withdraw consent at any time.

Contact

To exercise your rights or ask questions, email privacy@fusecreatine.com.

Changes

We may update this policy from time to time. The latest version will always be posted on this page.